You Don't Throw Away Great Packaging

Greetings from Portlandia!

Today I had a pleasure of listening to a number of speakers share their take on the important elements behind great experience design. As one might expect to discover, the resounding theme of today was the significance of the human element: we are community-seekers, we want to have meaning in our lives, and we work best when we self-identify.

Great design takes into account not just the people for whom we're designing, but also anticipating their needs...and to do so, you must first put aside your agenda and really listen to story in front of you. 

"Great products speak to feelings..." Music promotion is no different, and your ability to connect with a potential listener is key.

This is a fascinating context for my current project: finishing the album! In the past, I've always overlooked the importance of branding and packaging when it comes to my music. My internal dialogue went something along these lines: "The music is what is important - who cares about the packaging??" Oh, but people DO care. In fact, I care. As a consumer, I am inundated by brand messading on such a regular basis that I never stopped to process the impact it has on my daily life. And then today, Aubrie Pagano (founder and CEO of Bow & Drape) made the astute observation: "You don't throw away great packaging."

How very true....

In fact, in the musical context, great packaging alone has the power to compel a person to listen to music he or she has never even heard before. I recall recently hunting through the dollar record bins at Stereo Jack's and choosing vinyl just based on the artwork - and oh what amazing artwork! And thus, this idea will surely stay with me throughout the next month as we finish the album. I have a serious project ahead of me, and one I promise to not neglect. After this much time, the packaging must deliver just as the music delivers.

To that end, I made a concrete decision: the band name. Over the last few months, I hemmed and hawed but now I know it's time to trust my intuition. Several domain name purchases later (woohoo!) I am excited at the prospect of once ahead feeling forward motion.

Get ready for some change!